Is Beyonce taking it a bit to far??

First off I am a beyonce fan, I mean, I would be a groupie!! But i ran across this video a few minutes ago and was in shock. I mean she might as well have made a sex tape!! I just dont understand it, I mean cool idea, but badly diredted and acting,
im not sure what do u think>>??<<


http://vimeo.com/11465235